Move to the Beat campaign Launch!..
Over the Last few weeks if you have been snuggled up in Front of the TV you would have caught a glimpse of the Coca-Cola Advert featuring Mark Ronson and Kate b amongst a array of Olympic sports taking place around them.
So in lead up to the advert Mark Ronson and Katy B unveiled a giant urban artwork in the shadow of the Olympic Stadium inEast London, which launched the Coca-Cola Move to the Beat™ campaign.
Move to the Beat’s Campaign’s ambition is to bring teens closer to the Olympic Games and to sport in general so who better to get involved but GRAMMY award winning producer Mark Ronson, with lyrics and vocals provided by 2011 Mercury Music Prize nominee Katy B. Together they created the Coca-Cola song, Fusing the sounds of sport and music together.
The dramatic Beat Wall, an urban artwork painted by a collective of internationally acclaimed young artists, marks the launch of the Move to the Beat™ campaign. Situated in Hackney,East London, the 25 metre wide by 10 metre tall artwork was created by photorealists Neil Edward, Hadley Ever and Smug.
“Move to the Beat™ is all about getting teens excited about London 2012 by tapping into their passion for music and fusing it with sport,” said Mark Ronson.
So next time you catch the advert on TV your know what it’s all about!!!..